OUR

STORY

WE PLAY SINCE 1994

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We play because it's the most important thing, whether it's on or off the hill. It's not about who is the best, it's about whois having the most fun out there. We 

believe everybody should be able to play with style and quality outerwear.

BRAND VALUES

Liquid is the result of passion : the passion to play outdoors.

We are proud of our long heritage in the snow industry and continue to hold a strong desire to inspire with innovative designs. 

Liquid is the synergy of fashion forward design, creativity and performance. We focus on the fun side of the snow sports industry, delivering a product built to perform - on and off the snow. Though creating authentic products with a true legacy. Liquid still remains uncomplicated and uncompromising to its original DNA.

Authenticity

We stay true to what we do best; making outerwear to play without any limits.

Passion

We love what we do. This is why we have the motivation to take those 

extra steps to achieve great results.

Cost-effectiveness

Our products provide outstanding quality and value.